Our Vision
"We will lead our industry by defining service excellence and building unmatched customer loyalty."

Our Mission
"We will ensure a stress-free car rental experience by providing superior services that cater to our customers' individual needs...always conveying the 'We Try Harder®' spirit with knowledge, caring and a passion for excellence."

Our Values

Integrity

• We will honor all commitments to our customers, employees and shareholders.
• We will conduct business with unwavering high standards of honesty, trust, professionalism and ethical behavior.
• We will communicate openly and frequently, sharing what we know, when we know it.

Respect for the Individual

• We will treat each person with whom we work with respect, professionalism and dignity.
• We will communicate expectations to employees, and provide honest and timely feedback on performance.
• We will embrace a diversity of ideas, cultures, ethnicities, and backgrounds to enhance our promise and value to customers.
• We will provide career development opportunities for employees who show initiative, and performance results to help them individually manage their careers to maximize their potential.

Quality

• We will place the interests of our customers first.
• We will be dedicated to providing an individualized rental experience that assures customer satisfaction and earns the unwavering loyalty of our customers
• We will ensure that the "We Try Harder®" philosophy underlies everything we do and shines through in our service to customers.